Job Purpose
Provide leadership to the sales and marketing efforts, develop, and implement the Company's strategic sales plan, analysis of market conditions, competitive forces, regulatory requirements and changes, customer and market needs in addition to the sales resources required to meet revenue targets. Duties will focus on selling as #1 priority, evaluating pricing and cost analysis, strong communication with distribution partner and regular updating to management.
Wana Brands is an infused cannabis products manufacturer. This position helps to promote Wana Brands by helping to support and manage Wana sales operations on the West coast. The role will support the West Coast market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to teams. This role will also manage Wana Sales Brand Managers in respective markets (CO, AZ, NM, NV, MT, PR, and MO).
Essential Duties and Responsibilities
The essential functions include, but are not limited to the following:
Manage multiple markets in West Coast including CO, AZ, NM, NV, MT, PR, and MO.
Ensure development and execution of differentiated market strategy for each market through support of each market's core team including the following activities:
Identify product launch needs and support roll-out of all new product launches in all markets.
Evaluate opportunities for growth within each market and make recommendations for key initiatives.
Understand and monitor individual competitor pricing and promotional strategies; make recommendations regarding pricing adjustments as needed.
Develop key account strategy in all partner states and build relationships with buyers and other influencers within key accounts.
Develop and manage promotional and discount strategies with partners.
Develop competitive intelligence system for uncovering and sharing market information with internal and external team members.
Work closely with field marketing and sales teams to identify event and training needs and build out plan to meet those needs.
Perform quarterly sales forecasting for AOP.
Job Requirements:
Passion for Wana Brands and knowledge of the industry.
Strong ability to model and train sales teams on consultative selling methods.
Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products.
Data driven and experience with different sales and data systems.
Persuasive sales ability, including ability to effectively position Wana products against competitors.
Ability to develop team members and lead by example.
Excellent verbal and written communication skills.
Ability to use appropriate tools to monitor KPIs and other sales metrics.
Flexible schedule and ability to work some weekends and evenings.
Travel Expectation 40%.
Candidate must live on the West Coast.
Supervisory Responsibility
This position has direct report(s) and supervisory responsibility within the Sales department. This employee has the authority to hire and fire other employees, or this employee's suggestions and recommendations as to the hiring, firing, advancement, promotion, or any other change of status of other employees are given particular weight.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Required Qualifications
Prior cannabis sales experience.
Prior management experience.
Prior CPG experience with strong analytical experience.
Work Authorization/Security Clearance
This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge).
Compensation and Benefits
Annual compensation commensurate with experience from $135,000 - $165,000, plus potential bonuses.
Health, vision, dental insurance offered to all full-time employees.
Life Insurance.
Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and eight paid holidays per year.
401k available after three months, with employer match.
Product discounts, pet insurance discounts, tuition reimbursement program, and more!
Position Type/Expected Hours of Work
This position is exempt from overtime pay due to executive employee exemption.
This position regularly works normal business hours, Monday – Friday, 40 hours per week. Some weekend and night work will be expected. Please confirm with the supervisor regarding the expected working schedule.
Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time.
Work Environment
This job operates in a professional office environment. The noise level in the work environment is usually low to moderate.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. The employee must be able to travel for long distances via airplane and automobile.
AAP/EEO Statement
Mountain High Products, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Mountain High Products, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Mountain High Products, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Mountain High Products, LLC's employees to perform their job duties may result in discipline up to and including discharge.
We anticipate filling this position by May 31st, 2024.
The following questions are entirely optional.
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