Experience : 1-3 years' experience in PPC Required Education : Bachelor's Degree Required, Google Adwords/Analytics Certification Preferred
Client Facing : YES
JOB SUMMARY Digital Position is a fast paced, high energy marketing agency where our entire team works remotely. We're seeking an entrepreneurial-minded PPC Account Lead to manage paid traffic, develop strategies, run tests, analyze campaign results, implement optimizations, and provide day-to-day management. Channels include paid, display, video, contextual, retargeting, and social advertising. You'll spend 25% of your time communicating with clients, 40% growing established channels, 20% focusing on establishing new strategies & channels for clients, and 15% working to help grow Digital Position or assist with improving our process. An understanding of the conversion funnel and marketing best practices are required to succeed in this role.
RESPONSIBILITIES Define budget and CPA thresholds for all campaigns Optimize and create campaigns, keyword targets and ad copy Develop, manage, and optimize retargeting Find and implement new opportunities in search, social, lead generation, and display Provide feedback to clients on landing pages A/B testing across multiple channels Analyze & interpret results for the clients with steps needed for continuous improvement Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives EXPERIENCE 1-3+ years of experience in: Managing $50k+ Monthly Budgets Search (Google Ads, Microsoft) Retargeting (Google, Facebook) Researching Keywords (SEMRush) Social Advertising (Facebook, TikTok, LinkedIn, Twitter, Pinterest) Video Advertising (YouTube) Shopping Feed Optimization & Shopping Campaign Management Google Analytics QUALIFICATIONS History of achieving results by meeting or exceeding client goals. Proven ability to scale paid traffic while maintaining CPA targets. Knowledge of how paid & organic traffic work together Capacity to analyze demographics to maximize return on client marketing investment dollars Highly organized with the ability to work on divergent brands and projects Effectively manage a small team Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc. The ability to self-manage time (remote), adapt to changing environments and ultimately measure on results An understanding of how conversion tracking works and the best ways to set it up Shopify knowledge is a plus Google AdWords/Analytics Certification preferred Your base pay will be based on a number of factors, including knowledge, skills, qualifications, and experience.
