About Us
At our company (formerly CloudApp), we're dedicated to empowering over 4 million users and 20k+ companies to foster productivity and effectiveness in the workplace through the use of video messages and visual collaboration. Our platform facilitates faster information sharing via instantly shareable videos, GIFs, and screenshots, enabling teams to communicate visually. Trusted by over 50% of the Fortune 500 and renowned brands such as Salesforce, Uber, and Adobe, we're committed to powering the modern workplace, wherever it may be. With near 5-star ratings from G2, TrustRadius, and Gartner Peer Insights, we've garnered recognition for our innovative approach. Backed by over $20 million in funding from top-tier VCs and industry leaders, we're poised for continued growth and success.
About the Role
As our Marketing Manager, you'll play a pivotal role in shaping and executing strategies to drive customer acquisition, enhance brand recognition, and fuel company growth. This position offers an exciting opportunity to lead our marketing initiatives with a focus on collaboration, innovation, and tangible results.
Key Responsibilities
Develop and implement comprehensive marketing strategies aligned with company objectives to generate demand, acquire customers, and elevate brand visibility.
Collaborate closely with the sales team to understand their needs and goals, crafting marketing campaigns and initiatives to support pipeline development and acceleration.
Lead the creation and execution of integrated marketing campaigns spanning email, social media, digital advertising, content marketing, webinars, and events to drive lead generation and conversion.
Oversee the development of high-quality content assets, including blog posts, whitepapers, case studies, videos, and infographics, to engage target audiences throughout the buyer's journey.
Analyze campaign performance and marketing metrics to extract insights, optimize performance, and foster continuous improvement.
Effectively manage and allocate marketing budget to maximize ROI and achieve marketing objectives.
Stay abreast of industry trends, market dynamics, and competitor activities to identify opportunities and threats, adapting marketing strategies accordingly.
Foster alignment and collaboration across cross-functional teams, including product management, sales, and customer success, to ensure cohesion in all marketing efforts.
Key Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Proven track record of 5+ years in B2B marketing, with emphasis on demand generation, pipeline creation, and content marketing in the SaaS industry.
Demonstrated expertise in developing and executing integrated marketing campaigns across diverse channels and platforms.
Strong analytical skills with a data-driven approach to decision-making and optimization.
Effective communication skills with the ability to thrive in a fast-paced, rapidly evolving environment.
Strategic thinker with a results-oriented mindset and a passion for innovation and continuous improvement.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics) preferred.
Familiarity with organic search (SEO) best practices for traffic acquisition.
Experience collaborating cross-functionally, particularly with product, design, and engineering teams.
Track record of owning pipeline creation and consistently meeting pipeline goals, leading to sales quota attainment.
Benefits
In addition to standard benefits, we offer a vibrant work environment fueled by an exceptional team.
Medical, dental, and vision insurance
401K program for future investment
Flexible vacation time promoting work-life balance
Paid parental leave supporting you and your family
We are an equal-opportunity employer and value diversity in our company. We encourage individuals from all backgrounds to apply.
Job Types: Full-time, Internship
Pay: $80,000.00 - $85,000.00 per year
Benefits:
401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Paid time off
Parental leave
Vision insurance
Schedule: Monday to Friday
We welcome applications from individuals with a criminal record.
Work Location: Remote
Employment Type: Full-Time
Salary: $ 80,000.00 85,000.00 Per Year
