A great company in the Hastings, MI area is adding a Marketing Manager to their growing team! This company offers a wonderful culture and offers competitive pay and benefits. If you want to be part of growing a marketing team, then this is the opportunity for you.
As Marketing Manager, you will play a pivotal role in shaping the company's brand identity, driving customer engagement, and boosting market presence. You will use your strategic thinking, creativity to drive and execute marketing campaigns, improve customer service and work with Business Units to analyze opportunities to invest in new markets. Responsibilities include: Manage Creative Project Development. Work with Sales team to understand customers unique needs. Work with Adobe Suites platforms for quick-turnaround graphic design needs. Meet with technical knowledge leaders internally to guide creative brief development. Support Business Case Development. Manage Website Overhaul and Maintenace. Analyze Google Analytics and other tools. Develop landing pages and evaluate effectiveness. Manage Digital Marketing campaigns. Manage Advertising campaigns. Build company brand image. Support media, creative development, and trade show budget creation and management. Support trade show activity with graphic design, giveaway sourcing, and attendee experience management. Support Business Units and Sales team. Execute email marketing campaigns. Requirements: B.B.A. or B.S. in marketing or related discipline. 5+ years in Marketing, Digital Marketing, Product & Brand Management, or related experience. Experience in/with supporting manufacturing organizations. Creative Development Abilities. Adobe Creative Suites Abilities. Microsoft Office Suites. Basic HTML Coding Abilities. Opportunity Analysis Skills. Sales Relations Abilities. Excellent analytical skills. Excellent interpersonal skills. Excellent organizational skills. Excellent priority management skills. Proficiency with online marketing and social media strategy. Other Requirements: Must be able to use common business communication technologies. Must be able to travel up to 10% annually. Must be able to manage and prioritize many projects at once. Must be able to analyze and resolve non-routine design issues using independent judgement. Must be able to routinely make decisions which may affect brand image and communication. Must be able to communicate with large groups of people.
