DESCRIPTION Amazon's Fire TV (FTV) is an industry-leading media experience, and one of the most innovative and fastest growing businesses in consumer electronics, driving the transformation of media entertainment into streaming. We are highly motivated, collaborative and fun-loving with an entrepreneurial spirit and bias for action.
Key job responsibilities
Responsible for working closely with various cross functional business teams and external partners to: develop and execute innovative marketing and merchandising strategies aimed at driving awareness of various products and creation of an innovative, best-in-class, cross-channel experience to drive ongoing customer engagement. Responsible for managing partner facing marketing portal content, cross platform content calendars, and identifying ways to scale content dissemination across multiple partners. As part of marketing portals, this role is responsible for the partner self-help strategy, content, and communication across marketing platforms. Partner with internal channel owners (BIM, onsite, digital) to scale the message, awareness and adoption and to understand the key traffic drivers in order to measure, track, and optimize them to accomplish business goals, documenting the results, and sharing best practices with the team. Determine coverage models and resource allocation and implement best in class audience experiences, content consistency and compelling call-to-action.
A day in the life
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams