We are looking to hire a dedicated Marketing Manager to join our all-star team at Berkeley Humane in Berkeley, CA.
Growing your career as a Full Time Marketing Manager is an exceptional opportunity to develop excellent skills.
If you are strong in analysis, cooperation and have the right vision for the job, then apply for the position of Marketing Manager at Berkeley Humane today!
Berkeley Humane Position Title: Marketing Manager Department: Development/Program Reports to: Director of Development & Communications Pay Rate: $65,000 - $85,000
FLSA Status: Exempt Classification: Full-Time
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SUMMARY:
Under the direction of the Director of Development & Communications, the Marketing Manager is
responsible for Berkeley Humane's public face—to donors, the community, and businesses. These efforts
will ensure consistent public communications to raise revenue and support our programmatic goals like
increasing adoptions and providing comprehensive safety net services to the community. This is a mid-
level management position and requires at least three years of related experience in various aspects of
marketing, communications and development. Position offers a competitive salary, health insurance and
other benefits.
This job description reflects the assignment of essential functions; it does not proscribe or restrict the
tasks that may be assigned. DUTIES & RESPONSIBILITIES:
Program Marketing (60%)
Develops and implements an annual integrated marketing and communications plan that uses a consistent voice across multiple platforms to advance strategic priorities and support goals for
community positioning, programmatic initiatives, volunteer recruitment, and fundraising.
Manages image advertising and related marketing promotional materials. Manages all social media accounts, including Facebook, Instagram, Twitter, YouTube, and blogs, to maximize following, reach, impressions, and interactions.
Coordinates the procurement of high quality content assets for storytelling purposes, including the collection of stories, photos, and videos of our animals (pre and post adoption), our programs, and our
general efforts; adoptable animal photos captured weekly for website and social media promotional
purposes.
Responsible for the ongoing maintenance and updates on website including copy, photos, and campaigns to support the functions of the entire organization; responsible for tracking, reviewing, and
analyzing website data in order to maximize online marketing.
Public Relations and Communications (15%)
Develops and implements a strategic public relations and communications plan. Proactively communicates with internal and external constituents, including volunteers, staff, donors, adopters, and the media.
Manages mass email communications to support fundraising and programmatic functions. Direct liaison with press and media contacts. Brand Management (10%)
Oversees design, alignment and growth of brand strategies, architecture and positioning to achieve significant positive community impact.
Partners closely with volunteers and pro bono marketing professionals to develop and implement social networking, public relations and communications strategies. Events (10%)
Assists in the recruitment of and serves as primary staff liaison to Special Event Committees. Creates unique event web pages, Facebook event pages, Eventbrite ticketing pages, email blasts, social media posts, press releases, and postings on event calendars.
Responsible for design and print coordination of promotional materials for events including mailings, posters, sponsorship signage, and other items as appropriate for each event.
Accountable for event analysis reports for the cost benefit, short and long-term benefits, and future planning.
Administration (5%)
Establishes and maintain budgets; reviews spending patterns, and assures the fiscal health and profitability of the department.
Determines personal and department goals and professional development plans. Recruits, trains, and retains skilled volunteers necessary to achieve success. Conducts research and analysis across all efforts to ensure maximum marketing efficacy. EDUCATION & EXPERIENCE: 1. Minimum education to include Bachelor's degree.
2. Familiarity with nonprofit organizations, animal welfare in particular.
3. 5+ years of related experience in marketing, communications and/or development
4. Extensive experience with social media and website management
5. Experience with WYSIWYG web platform ideal
6. Extenstive experience with Adobe Creative Suite, Google Analytics, and MailChimp
7. DSLR photography and editing experience, with ability to produce stock-like quality images, a plus
SKILLS & REQUIREMENTS:
• Excellent communication skills, both verbal and written
Exceptional organizational skills Demonstrates effective time management, flexibility, and ability to prioritize workloads, and exceptional customer service skills
Self-starter with ability to work independently as well as with staff and volunteers Experience and comfort level in working with the public Highly motivated toward the welfare and humane treatment of all animals; ability to work with and handle animals safely and humanely; understands the lifesaving importance of finding homes
for shelter animals;
PHYSICAL DEMANDS: This work is performed in office and shelter surrounding; must be able to lift and
carry up to 50 pounds; climb stairs; bend; reach; hold, grasp and turn objects; and use fingers to operate
computer keyboards. The work requires the ability to speak normally and to use normal or aided vision or
hearing.
To apply: Please submit resume and cover letter with salary requirements in a word or pdf format to
View email address on jobs.institutedata.com. On the subject line, please put Marketing Manager.
Berkeley Humane is an Equal Opportunity Employer
Berkeley Humane is committed to cultivating and preserving a culture of inclusion and connectedness. We
are able to grow and learn better together with a diverse team of volunteers and staff. The collective sum
of the individual differences, life experiences, knowledge, innovation, self-expression, and talent that our
volunteers and staff invest in their work represents not only part of our culture, but our reputation and
Berkeley Humane's achievement as well. In recruiting for our team, we welcome the unique contributions
that you can bring in terms of education, opinions, culture, ethnicity, race, sex, gender identity and
expression, nation of origin, age, languages spoken, veteran's status, color, religion, disability, sexual
orientation and beliefs.
Benefits of working as a Marketing Manager in Berkeley, CA:
? Excellent benefits
? Room for Advancement
? Generous Compensation
