The Manager, Marketing plays a crucial role in supporting the development and execution of various campaigns throughout the game lifecycle. This includes assisting in the creation of integrated marketing and PR programs for game launches, contributing to budgeting, and defining key performance indicators to track and optimize campaign performance. They also play a key role in localizing media plans and campaign execution to specific regions and audience segments. They will thrive in a collaborative work environment and display strong communication skills across functional and geographical boundaries. This role will work closely with external agencies and requires seamless project management and multi-tasking in a fast-paced environment. They will work closely with other leaders within the Publishing Team and across various game studios and be willing to travel internationally as needed.
Responsibilities Assist and/or lead in the creation and execution of regional go-to-market plans for assigned titles, defining key performance indicators (KPIs), budgets, and cost per activity to ensure successful campaign execution. Ensure that go-to-market tactics align with each title's strategic goals and objectives. Create media plans, partnership execution plans, and retail execution plans tailored to specific media vehicles, regions, and audience segments, optimizing reach and impact across all channels. Coordinate with internal teams and external partners, including sales, digital, and media agencies, to execute pre-order campaigns and facilitate cross-functional coordination for asset delivery. Manage the day-to-day communication and alignment with key stakeholders across the Western Publishing Teams, Development Studios, and cross functional teams. Prepare creative briefs and pitch decks as needed to initiate the development of campaign assets either for our own internal Creative Team or external creative agencies. Develop comprehensive content calendars and logistical plans for trade shows, leveraging market insights and audience demographics to maximize engagement and brand visibility. Manage asset distribution for owned and paid media channels, ensuring compliance with brand guidelines and localization requirements. Contribute to the production of compelling video and social media content, driving engagement and brand awareness across digital platforms. Gather and analyze data from agencies to evaluate campaign performance and identify areas for optimization, reallocating budget as needed to maximize ROI. Performance Measures: adherence to approved product marketing budget (marketing spend as % of net revenue), on-time delivery of go-to-market plan, % on-time delivery of assets, % on-time deadlines for partnership programs. Requirements 3-5 years of proven experience in marketing, with a focus on integrated campaign management. Experience in the development and execution of go-to-market plans, inclusive of multimedia campaigns and event activations. Experience working across international business units preferred. Experience working with development teams to build consensus and strategic alignment. Proficiency in marketing analytics tools and platforms. Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously. Excellent communication and interpersonal skills; comfortable with public speaking. Strong cultural intelligence and interpersonal skills are a must. Creative thinking and problem-solving abilities. Experience in the gaming or entertainment industry is a plus. Benefits 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium. Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars. Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more. Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life's unexpected moments. 401K auto enrollment and employer-match contribution. Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library. Refer our next new team member and receive a $1000 bonus. Annual Salary Range: $80,000 - $135,000
