Job description ??About the Role:We're looking for a Manager, Lifecycle Marketing to join our growing CRM team. You'll report to the Sr. CRM Manager. In this role, you will develop CRM marketing strategies to support engagement and retention and manage CRM campaigns through a highly collaborative cross-functional process. This person will manage the day-to-day, hands-on creation, implementation, and optimization of retention-focused email, SMS, and push notification campaigns for the Hair, Mental Health & Skin Categories. The ideal candidate is passionate about the end-to-end customer journey, is data-driven, is a natural at customer-focused marketing, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world-class retention program.
You Will:Own execution of retention-focused CRM initiatives for hair, mental health & skin categories, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.Maintain customer journey maps for retention communication journey and ensure maps are regularly updated to reflect current state of live flows.Partner with product marketing, product, creative, and integrated marketing, this person will be responsible for driving projects forward, ensuring they support both the marketing and product roadmaps and OKRsContinuously conduct A/B tests and analyze results to garner insights to improve engagement, and optimize for key revenue drivers, and customer retention, especially in always-on triggered programs (flows).Monitor content KPI metrics, conduct data analysis, and generate reports to evaluate content effectiveness and make data-driven decisions.Ensure high quality and error-free implementation, testing and QA of email marketing campaigns.Partner with CRM leads for other business verticals, including Sex & Weight Management, to uncover cross-vertical opportunities and maximum production efficiency.You Have:Bachelor's Degree, MBA a plus5+ years experience in direct-to-consumer lifecycle management experience including email, in-app, push, and SMS, subscription experience a plusA proven track record of driving lifecycle marketing strategy with expertise in retention activities at scaleAmple experience working with and influencing cross-functional partners (product, design, copywriting)Hands-on experience with Braze, Iterable, Marketo, or similar ESPExcellent organizational and prioritization skills, and attention to detail.Strong campaign management and problem-solving skillsStrong analytical background with experience using various testing methodologies with experience in data-driven marketingAbility to drive experimentation focused on core success metrics Knowledge of HTML, CSS and email client basicsExperience managing robust testing roadmapsAbility to communicate the benefits of strategies to business audiences of all levelsExperience driving multiple projects and prioritizing in a fast-paced environmentEagerness to be hands-on and proactiveStrong desire and curiosity to learnAn in-depth understanding of the healthcare, wellness, or CPG industry a plus Knowledge of FDA & HIPAA regulations a plusOur Benefits (there are more but here are some highlights):Competitive salary & equity compensation for full-time rolesUnlimited PTO, company holidays, and quarterly mental health daysComprehensive health benefits including medical, dental & vision, and parental leaveEmployee Stock Purchase Program (ESPP)Employee discounts on hims & hers & Apostrophe online products401k benefits with employer matching contributionOffsite team retreats #LI-Remote Please mention the word **RESTRUCTURING** and tag RMzQuMTQ1LjIyMC41NQ== when applying to show you read the job post completely (#RMzQuMTQ1LjIyMC41NQ==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
