At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.About the Internship Program:Over the course of 10 weeks, a select group of college and university students will join us, gaining valuable work experiences and insights into our most exciting products. Interns engage with Hasbro's beloved brands, gaining meaningful work-experience through day-to-day training, hands-on projects, executive exposure, individual development planning, and mentorship.Our program runs betweenJune 10 - August 16, 2024.Our internships arepaid!The Consumer Insights intern will have the opportunity to join our growing Analytics, Insights, & Measurements (AIM) team and work across our business and brands! In this role, you will analyze global quantitative and qualitative data, surface trends, and translate findings into actionable insights. You will also contribute to research programs about our audiences, brands, products, and advertising creative.We are looking for someone who loves Hasbro's brands and is curious about consumer motivations and behavior. On this team, you will learn what it takes to become a voice of the consumer who fearlessly uses data and insights to help teams build world-class brands and products.A day in the life of the Consumer Insights intern:In collaboration with AIM teammates and vendors, design research projects and insightful analyses that inform brand strategies, product development, and advertisingHelp support development of our trends capability, mining data sources for insights, recommending approaches and deliverables to make them usable for internal partnersSupport execution of research projects that are a mix of strategic and tactical, with a focus on concept testing, volumetric, and ad testingBalance multiple projects simultaneously across all phases of execution – briefing, design, data collection, analysis, and reportingAccess and synthesize data from multiple sources – primary research, secondary/syndicated data, and analytic outputs – to inform decisionsEffectively communicate findings and recommended action steps to business partners through simple yet compelling narrativesWhat you'll bring:Currently pursuing a MBA with at least one quarter or semester left afterAugust 2024.BA/BS or equivalent experience required, preferably in social sciences, marketing/market research, or a related subject area.Available for full-time work for 10 weeks; open to in-person or remote candidates.Authorized to work in the U.S. for any employer.The ability to extract and concisely summarize important information from dataCuriosity and the inclination to ask "why?"Strong critical thinking problem solving abilitiesComfort with quantitative analysis and basic statisticsTeam oriented but able to work independently.Initiative, organization, and attention to detailFlexible, adaptable work styleExcellent interpersonal, written, and verbal communication skillsNice to Have:Prior experience with Power BIKnowledge of Qualtrics or related survey development platforms would be a plus!Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.
