Job summary
The English language copywriter will be responsible for advertising copy development.The primary role of the copywriter will be to do research, conceptualize, and create original copy.The copywriter will work with the creative team to develop, produce, and deliver work for external and internal marketing needs.
Job seniority: mid-to-senior level
Responsibilities
• Full command of the craft of advertising and promotional copywriting; able to develop fresh, engaging, and well-structured headlines, body copy, and calls to action• Develop creative ideas and concepts• Translate high-level concepts and creative briefs into finished copy• Write clear, persuasive, original copy• Proofread copy to check spelling and grammar• Amend, revise, or redevelop adverts or campaigns in response to feedback• Develop campaign content across multiple mediums including, but not limited to: video, TV, radio, websites, banner ads, social media, print collateral, direct mail, and exhibits• Writing press releases, flyers, brochures, leaflets, online editorial, advice columns, and newsletters• Oversee campaigns through the production stage to completion• Work on several projects at once, sometimes under pressure and often to tight deadlines• Liaise with production companies, photographers, typographers, designers, and printers• Keep up to date with popular culture and trends• Ability to write in a variety of formats and styles for multiple audiences• Liaise with proponents and interpreting their briefs• Present ideas to colleagues and proponents• Ability to grasp complex concepts and make them easily understandable• Ability to analyze large volumes of information and extract key points and messages
Requirements
• University degree in Public Relations, Communication, Marketing, Advertisement, Journalism, or a related field• 10+ years of experience in Advertisement or a related field• Excellent command of oral and written English• Should be able to adapt to a multicultural environment• Solid portfolio of previous work
Key Skills Needed
• Copywriting• Research• Conceptualization• Proofreading• Campaign development• Content creation• Press release writing• Multitasking• Communication• Creativity• Adaptability• Attention to detail• Time management• Collaboration• Analytical thinking
