393719BR
Executive Director, Corporate Marketing Strategy & Execution
USA
About the role
Location:
The location for this position will be based out of East Hanover, NJ and will follow a hybrid working model.
The Executive Director, Corporate Marketing Strategy & Execution leads a team accountable for managing all corporate marketing operations including development, planning, and execution of various corporate marketing programs and advertising initiatives that enhance brand positioning and drive awareness and understanding of the Novartis Corporate Brand in support of the organizations growth goals and reputation. The ED of Corporate Marketing interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure that the organization's message is clearly defined and distributed across appropriate channels and targeted audiences, to drive Novartis corporate brand awareness and value.
Major accountabilities:
*Conduct market research and analysis to identify market opportunities with key stakeholder groups within the competitor landscape.
*Liaison with various areas of the organization to ensure that the objectives and efforts are aligned with the organization's goals. Ensure synergy between corporate, brand and industry campaigns and events to maximize impact and ROI
*Develop and execute multi-channel corporate marketing strategies aligned with Novartis Brand and Corporate Affairs strategic priorities. Ensure that marketing activities align to the Novartis corporate brand positioning, messaging and guidelines.
*Develop, test, and scale compelling ad campaigns and creative themes that resonate with target audiences and create a measurable change in belief and bias to action
*Develop and manage the corporate marketing budget, ensuring resources are allocated against our highest priorities.
*Drive social and digital marketing strategy and execution, leveraging technology, data analytics, and benchmarking to optimize campaign performance
*Stay abreast of emerging digital marketing trends and technologies to maintain a competitive edge
*Establish a holistic partnership, sponsorship and event strategy that is integrated with our corporate marketing efforts
*Develop strategy and visual identity for corporate website, working with corporate affairs teams to develop content for key stakeholders
*Support corporate reporting teams to deliver compelling visuals and format for ESG and annual report
*Collaborate with creative services team and studio team for execution
*Create a reliable network of strategic partnerships with external agencies and other marketing professionals
The pay range for this position at commencement of employment is expected to be between $201,600 and $302,400 per year; however, while salary ranges are effective from 1/1/24 through 12/31/24, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.
EEO Statement
We are Equal Opportunity Employers and take pride in maintaining a diverse environment.
We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.
We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.
Accessibility and Reasonable Accommodations:
Individuals in need of a reasonable accommodation due to a medical condition or disability for any part of the application process, or to perform the essential functions of a position, please let us know the nature of your request, your contact information and the job requisition number in your message:
Novartis: e-mail ******** or call +1 (877)395-2339
Sandoz: e-mail ******** or call: +********
Role Requirements
What you will bring to the role:
*Bachelors degree in Marketing or related field. Advanced degree preferred.
*Proven experience in senior marketing leadership roles, preferably in a corporate setting.
*Demonstrated knowledge in audience targeting for digital and social channels, as well as depth of experience in media buys
*Deep understanding of marketing principles, strategies and best practices
*Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights
*Excellent leadership and team management abilities, with a track record of building and developing high-performing teams
*Demonstrated experience in developing and executing successful marketing campaign across multiple channels
*Strong communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels
Why Novartis?
Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here:
https://www.novartis.com/about/strategy/people-and-culture
Imagine what you could do here at Novartis!
Benefits and Rewards:
Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Join our Novartis Network:
If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
#LI-HYBRID
Division
Corporate Affairs
Business Unit
Global Public Affairs
Work Location
East Hanover, NJ
Company/Legal Entity
Novartis Corporation
Functional Area
Communications & Public Affairs
Job Type
Full Time
Employment Type
Regular
Shift Work
No
Early Talent
No
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