Do you thrive on creating exceptional customer experiences through email and SMS marketing? Are you passionate about data-driven strategies and growing multiple brands? If so, this exciting opportunity is for you!**
**About the Role
In this role, you'll be a key player in shaping customer journeys across several leading D2C brands. You'll leverage your expertise in email and SMS marketing to develop impactful campaigns that resonate with audiences and drive sales growth.
* Collaborate with cross-functional teams to design an omni-channel marketing strategy that optimizes the customer experience.
* Plan and implement multi-channel nurture campaigns to engage customers throughout the buying journey.
* Utilize data analytics and market research to identify new target segments and enhance campaign effectiveness.
* Continuously test and iterate on lead capture campaigns, landing pages, content, timing, and messaging for optimal performance.
* Analyze campaign performance through KPIs and maintain comprehensive dashboards to track progress.
* Partner with other marketing channels to ensure integrated campaigns that drive growth.
**We're looking for someone who:**
* Has 4+ years of experience leading customer lifecycle, CRM, and/or engagement/loyalty marketing programs.
* Possesses 4+ years of experience in marketing across various digital channels, preferably DTC or lead gen.
* Can effectively manage and strategize for multiple brands simultaneously.
* Is proficient in Klaviyo Email & SMS, Shopify, and Google Analytics platforms.
* Has expertise in all aspects of email and SMS marketing, including design, creative best practices, list management, and deliverability.
* Brings an analytical mindset with a focus on data-driven decision-making and continuous improvement.
* Thrives in collaboration and excels at communicating effectively with cross-functional teams.
* Demonstrates strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
* Stays up-to-date on current email/SMS best practices and platform-specific legal obligations.
* Has experience building programs from the ground up.
* Possesses basic knowledge of HTML.
* Adapts well to a fast-paced environment and embraces change.
* Approaches challenges with optimism and a drive to get things done.
* Ideally resides in the CST or EST time zone.
**We Offer:**
* Competitive salary
* Annual bonus opportunity
* 401(k) with company match
* Paid time off
* Medical/dental/vision insurance
* Life and AD&D insurance
* Employee discounts
* Opportunities for growth and advancement
**Join a Thriving Team**
We're a leading consumer beauty products company with a growing portfolio of successful brands. We foster a collaborative and empowering workplace that values excellence, transparency, diversity, and integrity.
**Ready to Make an Impact?**
If you're a passionate and results-oriented marketer who enjoys a fast-paced environment, we encourage you to apply!
Employment Type: Full-Time
Salary: $ 80,000.00 90,000.00 Per Year
