Antietam Broadband is seeking a Director of Marketing-Broadband! As the Director of Marketing-Broadband, you will play a pivotal role in shaping and executing our overall marketing strategy between our six broadband locations across the country. You will be helping the VP of Marketing and Strategy to drive initiatives to enhance brand visibility, customer acquisition, and revenue growth. This role requires a strategic thinker with a deep understanding of market trends, consumer behavior, and a proven track record of successful marketing campaigns.
Job Type: Full-time
Rate: $125,000-$150,000/year
Location: REMOTE with occasional travel
Primary Responsibilities Include: Work with creative, digital and press agencies to create impactful marketing assets that deliver the brand message and effective call to action strategies. Write, edit and develop engaging content that leads brand forward, drives action, translates functionality to value propositions and garners a competitive edge. Ensure Brand guidelines are impactful and consistent. Execute, in conjunction with 3 rd party agencies and properties, a strategic communication cadence through press and social. Develop Turnkey playbooks to be utilized across our six properties. Collaborating with the Sales team to develop targeted campaigns that support the sales cycle and ensure marketing efforts are driving qualified leads, nurturing prospects, accelerating the sales cycle, and driving revenue growth. Collaborate with a team of marketing professionals across our entire footprint, providing guidance and support and fostering a culture of innovation, collaboration, and continuous improvement. The successful Marketing Director has: Bachelor's degree in Sales, Marketing, Business Administration, or another related field 10 years of progressive practical related work experience in a leadership role 7 years of marketing experience in Broadband or large MSO environment 5 years of experience with 3rd party advertising and public relations partners Advanced content and creative editing experience Excellent Excel, Presentation and Project Roadmap skills Strong knowledge of fiber internet, video and mobile product strategies Strong interpersonal and communication skills Ability to multi-task efficiently When you join Antietam Broadband.... You'll be joining an award-winning company and team. We will not only offer you a full range of benefits, including group health & dental insurance, 401(k) program, starting with three weeks of PTO, a company wellness program, employer paid short and long term disability, paid volunteer time, and three weeks of paid parental leave! We are a great place to work because we are committed to providing an environment that gives each employee the opportunity to nurture their gifts and achieve their potential. Our mission is to pass on to the next generations of customers, employees, communities, and owners an organization that is even stronger and better than what it is today.
Schurz Communications and its subsidiaries strategic objectives:
We will attract, invest in, communicate with, and retain top talent. We will dynamically grow revenues by building and nurturing mutually beneficial and profitable customer relationships. We will innovate, partner, experiment and create a better future together. We strive to continuously improve operating performance to ensure sustained growth See job description
