Digital Marketing Content Specialist
Seeking a Digital Marketing Content Specialist! This position is responsible developing and executing social media strategies, managing digital marketing campaigns, developing content, and analyzing data to optimize marketing performance.
The selected candidate will be responsible for planning, executing, and optimization of digital marketing campaigns supported by traditional media with various platforms. These include, but are not limited to, social media, online search engines, display advertising, and email marketing, uniting all into a unified point of view to create the desired outcomes. One of the key responsibilities of this position is to contribute to our client-s brand recognition efforts.
The selected candidate will analyze marketing data and metrics in order to measure key performance metrics, identify trends, and generate data-driven recommendations for improvement. This position is responsible for identifying keywords and search terms that align with the target audience-s intent and behavior. Additionally, will continuously expand and refine keyword lists so as to optimize campaign performance.
The most difficult aspect of this position is cultivating a compelling digital media presence across all platforms, with content ranging from short-form posts to long-form descriptions, Shorts, tweets, video, animation and more.Want to learn more? Then you should contact Elite Technical right away for consideration!
Required Skills
- Bachelors degree in Marketing, Communications, Digital Marketing, Data Analytics, or a related field or equivalent experience.
- Three to five years of proven experience in social media marketing to include the management of professional social media accounts for high-profile programs, brands, or government entities and data-driven analytics.
- Must have extreme knowledge and passion for social media networking, including but not limited to: Facebook, X (Twitter), YouTube & Instagram
- The position is responsible for staying abreast of industry trends, emerging technologies, and best practices in digital marketing, actively seeking opportunities to innovate and experiment with new strategies and tactics.
- Proficient in video editing and content creation.
- Computer proficiency in Microsoft applications.
- Excellent organizational, interpersonal and communication (both verbal and written) skills, along with excellent proofreading skills.
- Health Insurance industry experience preferred
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