The CRM Specialist is responsible for the strategy, creative development and execution of national, multi channel ConnectedDrive Upgrade communications as a means to improve conversion to sale, foster retention and generate revenue for BMW and MINI by implementing CRM campaigns across owned channels. The CRM Specialist provides campaign volume, engagement and revenue performance for all BMW/MINI ConnectedDrive Upgrade programs. This role provides requirements for and oversees central blueprint campaign development in support of BMW Group's ConnectedDrive Upgrade business goals. Finally, the CRM Specialist is the go-to resource for target audience definition provided to stakeholders. Key Responsibilities: Prepare business opportunities leveraging data, and working with other subject matter experts to link
capabilities to best meet these opportunities. Verify extensive data mining to ensure communications are targeting the proper audience whether conquest or loyalty. Align both BMW NA and BMW AG targets for cohesive project planning. Support portfolio of CoDu projects, tracking of progress for lifecycle tracking and communications. Leverage detailed analysis to prepare programs that will increase overall revenue and retention of loyal
customers. Monitor campaign efficacy via set KPI's and optimize to improve performance where indicated. Prepare and deliver campaign reports on a timely basis to keep business partners updated on progress and activation success. Organize audience and creative requirements for local campaigns Test and review all BMW/MINI CRM email communications. Propose program enhancements to
increase email engagement rates. Understand competitor offers / campaigns and how this affects BMW Group revenue goals. Execute multi-channel launch communications to both new and existing audiences. Coordinate multiple planned and unplanned projects simultaneously in respect to vendor management
and scope, budget and timing. Manage vendors including CRM strategic/creative agency and CRM deployment agency for all
campaigns, additional agencies, printers, digital marketing providers and manufacturers. Join the BMW North America team and enjoy a high-performance Total Rewards package that may include:
Medical, Dental, and Vision insurance All with options for $0 Employee contribution 401(k) with Company match Retirement Income Account (RIA) Employee vehicle program Bonus eligibility Paid Parental Leave of up to 6 weeks Paid Time Off in addition to Company paid holidays where eligible Hybrid work environment Voluntary Benefits to fit your needs The pay range for this role is: $74,831.00 - $87,642.00.
The selected candidate's education, skills, experience, and location will be used to determine the final salary offer. All pay ranges are based on a full-time work schedule. This statement is in accordance with state and local pay disclosure requirements.
Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.
At BMW, we are driven by diversity, equity, and inclusion. We are proud to be an Equal Opportunity Employer and are welcoming of all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Requirements: Bachelor Degree with concentrations in Business or Marketing or Associates Degree with equivalent work experience. 0-3 years of marketing communications experience Ability to work with multiple parties and manage multiple projects simultaneously. Excellent communication skills. Ability to comfortably communicate with all levels within in the organization Preferences: Solid understanding of CRM Automotive OEM industry experience Project management experience Experience using Adobe Campaign or other ESPs
