Summary:
The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. Management of best in class CRM programs including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance.
Responsibilities:
Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories.
Analyze post campaign performance.
Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to Company, yield conversions and being mindful of consumer journey phase and intent.
Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive fair share of voice within the Company's email channel.
Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
Explore new ideas to find process efficiencies and offer forward-thinking solutions
Top skills:
CRM planning and execution experience
Campaign analysis and optimization
Day-to-day project and agency management
Core Competencies and Skills:
Strategy and business acumen
Self-starter with desire to learn and contribute
Great collaborator and strong communication skills
Planning & organization to manage multiple campaigns and workstreams at one time
Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture
Detailed Functions:
Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners
Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis
QA and provide clear feedback on email proofs across multiple devices
Understand key product RTBs and nuances between models
Compensation:
The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, competencies, experience, location and end client requirements).
Benefits and Ancillaries:
Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
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